QR codes are a new twist on the tried and true history of barcode technology. These 2 dimensional barcodes (2D) can be used for a number of innovative marketing techniques while providing a high level of ROI detail within any given campaign.  QR codes, or Quick Response codes, can be scanned by most smart phones and many smart phones already come preloaded with QR code scanning software. Statistics are showing that by July 2011, 50% of mobile phone users (about 95% of the US population) will be smartphones. Need a scanner? There are many out there, here is one we recommend.

QR codes can be used to link to a corporate website, video product demonstration, vCard, calendar appointment, coupon code...the uses are endless. QR codes are free to generate and there are many generators out there, or you can use our QR code generator.  At Cedar Graphics, we can help you make the most of your QR codes and guide you to the best practices. Even better, we can help you create designer QR codes like the ones on the left and dynamic QR codes which are used in integrated marketing campaigns. PURLs (personalized URLs) are generated into QR codes which are printed on marketing pieces, driving consumers to landing pages to gather additional information or to redeem an offer. Find out more by reading the articles and whitepapers on the right.